Craft Fare, T Men’s Fashion Fall 2009


Two years ago, when Paul Smith’s creative directors displayed Paul Loebach’s first collection in the window of their SoHo store, they jokingly called it the ”anti-Moss,” referring to the superslick Manhattan design temple around the corner. It turns out they were onto something: design is back to a more understated aesthetic, and Loebach’s craft-meets-technology vibe is making him the most talked-about young American designer since Jason Miller. For the design store Matter, to cite an example, Loebach contributed exposed-frame sofas and turned-wood ladders to the shop’s first in-house furniture line; the Milanese gallery owner Rossana Orlandi recently snapped up his digitally distorted wood vases informed by ancient Korean pottery. ”I’m more interested in things I can’t make on my own,” says Loebach, who was born and raised in Ohio, graduated from Rhode Island School of Design in 2002 and spent the first five years of his career assisting various Brooklyn woodworkers. Accordingly, his next pieces for Matter will focus on dragging into modernity what may be his least glitzy source material yet: Adirondack furniture.

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